Are you curious how your organization compares with your peers and competitors?  Benchmarking can help identify industry trends and validate or bolster the case for allocation of resources.  For example, Worldwide Insight has conducted numerous benchmarking projects, most recently for a company that was interested in “gap analysis” – i.e., given the company’s long-range business plans, what are the “gaps” in government affairs coverage.  Often these benchmarking exercises are part of a larger assessment of government affairs needs.